The Greatest Movie Ever Sold
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Watch the movie trailer for Morgan Spurlock's third feature-length documentary 'POM Wonderful Presents: The Greatest Movie Ever Sold'. Documentary filmmaker Morgan Spurlock (Super Size Me, Where in the World Is Osama Bin Laden?) explores the world of product placement, marketing and advertising in a film that was fully financed through product placement from various brands.
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Plot DetailsBoundary-pushing Oscar(R)-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in "POM Wonderful Presents: The Greatest Movie Ever Sold," a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. |
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Movie Trailers[ad name="300×250-img-film-ad"] The Greatest Movie Ever Sold – Movie Trailer (Flash)
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